Loading…
Performance Analytics
revenue & request trends · filter by period or custom range
Granularity
Revenue Trend
Request Trendsuccess · pending · failed
Peak Usage by Hour of Dayrequests · 00:00–23:00
Request Distributionselected range
Payments Sender
approved & paid
Approved
Pending
Awaiting Pmt
awaiting payment
Rejected
Req. Changes
Active Subscription
paid & not yet expired
Inactive Subscription
expired or never paid
Payment Statusdistribution
Revenue by Business Naturecompleted payments
Cohort Revenue Trendlast 12 months
SMS Purchased vs Revenuetop 20 businesses
Sender Splits — Customer Range Distribution
by sender status · visit User Senders or Approved Senders to load data
Navigate to User Senders or Approved Senders first to populate customer data, then return here.
Approval Likelihood by Customer Tier
sender count (bars) · approval rate % (line)
Shows how approval probability rises with customer base size — the line is the empirical
P(approved | tier). A rising line confirms customer volume as a leading indicator of approval.
Status Composition per Customer Tier
conditional distribution P(status | tier)
Each bar sums to 100 %. Read across tiers to see how the status mix shifts —
green (Approved) should dominate the right side if customer size predicts conversion.
Total Users
unique accounts
Total Revenue
all completed
SMS Purchased
total units
Active Senders
this page
Revenue Distributiontop 10
Success vs Failed Paymentsby business
All User Activity
| Business | Phone | Location | Nature | Senders | Active | Attempts | Success | Failed | Revenue | SMS | Daily Rate | Last Txn |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
No records found.
Sender Status Split
Senders by Location
Filter:
User Senders
Sends the rejection WhatsApp template to every rejected sender, each with their own sender name.
Gathering all rejected senders…
Send the rejection notice to rejected senders?
( without a phone will be skipped)
Sending to senders… please keep this tab open.
✅ Done — sent, failed.
| Business Name | No. of Customers | Sender Name | Phone | Location | Nature | Status | Subscription | User Reg. (days) | Sender Reg. (days) | Notify Rejected |
|---|---|---|---|---|---|---|---|---|---|---|
| ↗ |
Notify rejected sender:
Sender ID:
Will send: "Jina lako la biashara halikupitishwa…"
Sending via WhatsApp…
ID:
To:
HTTP
|
No senders match your filter.
Total Approved
sender names
Active Subs
paid & not expired
Inactive Subs
expired or never paid
Have Paid
on this page
Not Paid
on this page
Pending / Attempted
on this page
Payment:
Approved Senders · Payment Intelligence
Sends the payment-reminder WhatsApp template to every approved sender that has not paid.
Gathering all not-paid senders…
Send the payment reminder to not-paid senders?
( without a phone will be skipped)
Sending to senders… please keep this tab open.
✅ Done — sent, failed.
| # | Sender Name | Business | No. of Customers | Phone | Action | Location | Nature | Payment Status | Subscription | Total Paid (TZS) | Txns | Last Payment | Days Active | Remind |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ↗ |
saving…
✓ saved
⚠ save failed
|
0 |
Send reminder to:
Sender:
Sending via WhatsApp…
ID:
To:
HTTP
|
No approved senders match your filter.
Amount Over Timecompleted
Processing Time Distribution
Completed Payments
| Business | Phone | Amount | Qty | Unit Price | Calculated Total | Payment Date | Processing Days |
|---|---|---|---|---|---|---|---|
No records.
Smart In-Progress Filter
When ON — "In Progress" rows only appear if the same business already has a
Completed payment in the
same month.
Status Mix
Amount Variance Analysisexpected vs actual
All Payments
| Business | Phone | Amount | Status | Expected | Variance | Date | Location |
|---|---|---|---|---|---|---|---|
No records match the current filter.
Revenue by Location
Completion Rate% by location
Location Performance Detail
| Location | Business Nature | Businesses | Transactions | Completed | Revenue | Avg Value | Completion % |
|---|---|---|---|---|---|---|---|
|
|
No records.
Revenue by Typecompleted payments
Avg SMS Quantityper business type
Business Nature Performance
| Business Nature | Businesses | Total Payments | Revenue | Avg SMS Qty | First Payment | Last Payment |
|---|---|---|---|---|---|---|
No records.
Scale Targets — High-Potential SMS Buyers
Active main accounts with a large customer base that have never requested a sender ID —
the smartest users to onboard onto SMS. Tune the customer threshold, registration window and result count below.
Top Targets by Customer Baselargest untapped accounts
WhatsApp Campaign
Template sms_campaign · 1 business name · 2 customers
Scale Targets
| # | Business Name | Phone | Nature | Location | Registered | Subscription Ends | Customers | Send | |
|---|---|---|---|---|---|---|---|---|---|
No users match these filters.
Showing the top of — raise “How many (limit)” to see more.
Attempted
total messages
Sent
Delivered
Read
Failed
Skipped / Pending
/
Campaign Messages
| Business | To (E.164) | Customers | Status | WA Message ID | Failure Reason | Initiated By | Created | Sent |
|---|---|---|---|---|---|---|---|---|
No campaign messages yet. Launch one from Scale Targets.
Status Overview
Amount by Business Nature + Status
Avg Processing Days by Status
Status Distribution Detail
| Business Nature | Location | Status | Count | Total Amount | Avg SMS Qty | Avg Processing Days |
|---|---|---|---|---|---|---|
No records.
Top 10 by Lifetime Value
Avg Order Value vs Transactionsbubble = SMS qty
High-Value Customers
| # | Business | Phone | Location | Lifetime Value | Transactions | SMS Bought | Last Purchase | Days Inactive | Avg Order |
|---|---|---|---|---|---|---|---|---|---|
No records.
Senders vs Revenuedual axis, top 15
Days to First Paymentdistribution
Sender–Payment Correlation
| Business | Nature | Location | Senders | Completed Pmts | Revenue | First Sender | First Payment | Days to 1st Pmt |
|---|---|---|---|---|---|---|---|---|
No records.
Total Messages
all channels
Sent
accepted by provider
Failed
delivery errors
Success Rate
sent ÷ total
Channels
Message Log
| Channel | Type | Recipient | To (E.164) | Content | Status | Provider Msg ID | HTTP | Created | Sent | Error |
|---|---|---|---|---|---|---|---|---|---|---|
No messages logged yet.